Fireball Run adds Watertown as destination with three local teams

UNIVERSAL STUDIOS Orlando, Florida– FIREBALL RUN is proud to announce Watertown, New York as an official destination city for the 2012 FIREBALL RUN Adventurally “Northern Exposure.” Cities are selected based upon geography, historic significance, scenic locales, and economic vibrancy of the community.

Watertown will also have three team(s) on the run; Mike Collelo of Frontenac Crystal Springs, Erika Leonard of Leonard Printing and Mark Gaines from Stephens Media Group. Each team will represent the region as well as aid in the awareness for New York missing children.

Mike Colello will be raising awareness for Azora Hoffman while Erika Leonard searches for Aadam Hoffman; the siblings have been missing from the Buffalo New York area since 2008. Mark Gaines will be driving for the awareness of Qua’mere Rogers, the young Syracuse boy also missing since 2008.

The production encourages the public to come out, get autographs, and show their support for the cause and all the teams in each destination. New York residents will be welcome to meet the teams as they arrive in Watertown on Tuesday, September 25^th and watch them “green flag” the following morning, Wednesday, September 26^th.

Fans nationwide will be able to watch LIVE on FireballRun.com/LIVE beginning Friday September 21^st as the 40 character-driven teams and their unique vehicles begin arriving in Independence, OH for Sunday’s exciting start. The rally will continue to be streamed live online and tracked via GPS as it traverses the Northeast until its dramatic conclusion Saturday, September 29th in Bangor Maine. Other 2012 destinations include, Jamestown, NY, Wellsboro, PA, Waterbury, CT and Ogunquit, Maine.

The FIREBALL RUN Adventurally is a national live event and film series, headquartered at Universal Studios. The 8-day, 15 city, 2,500 mile interactive road rally and entertainment property supports the Race to Recovery of America’s Missing Children. The Fireball Run’s Race to Recover America’s Missing Children is the largest active recovery effort for missing and exploited children in the country. Each team is assigned a child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.

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To learn more about the Fireball Run or to schedule an interview, please email media@fireballrun.com

or call David Hickman, EVP, Marketing 407.224.5403