FIREBALL RUN Goes Hollywood with Product Placement

UNIVERSAL STUDIOS Orlando, Florida–

FIREBALL RUN goes Hollywood by engaging the services of Hollywood Branding International, an entertainment marketing agency that secures product placement and brand integration opportunities for national and global brands.

Adrenaline Partnership, the creators of the FIREBALL RUN, is proud to announce an agreement with Hollywood Branding International (HBI) to promote product placement and brand integration opportunities within the popular FIREBALL RUN Adventurally live event and film.

Since launching with their first client, Disney, over twelve years ago, Hollywood Branding has planned and executed hundreds of movie-related advertising and promotional campaigns. In 2011, Hollywood Branding expanded beyond movie content to offer brands high value placements in television shows, music concerts, music videos, sporting events, and hybrid productions like Fireball Run.

“Brands live on forever creatively integrated with entertainment content like Fireball Run.  In addition, the cause-related aspect of finding missing children will influence both the hearts and minds of consumers.”

–Beverly Nation, President, Hollywood Branding

The Fireball Run Adventurally® the Most Epic Adventurally in America™ is a national point-of-interest based motoring event and film series, headquartered at Universal Studios. The 8-day, 14 city, 2,200 mile interactive road rally and entertainment property supports the Race to Recovery of America’s Missing Children; the largest active recovery effort for missing and exploited children in the country. Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.

The FIREBALL RUN Adventurally is a national live event, covered by the media, streamed online and filmed as part of a documentary film series. Brand placement within the production is mentioned in press releases for immediate exposure, streamed online and posted to social media for tertiary exposure, as well as filmed for later release as part of the documentary film for perennial exposure.

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To learn more about Hollywood Branding or to discuss product placement and brand integration opportunities contact Jim Hauck, Vice President of Sports Entertainment. Email: jimh@hollywoodbranding.com or call 424-201-5464 ext.107

To learn more about the Fireball Run or to schedule an interview, please email media@fireballrun.com

or call David Hickman, EVP, Marketing 407.224.5403