UNIVERSAL STUDIOS Orlando, Florida– The Adrenaline Partnership is proud to announce internationally famed Miami-based artist Laurence Gartel has joined the 2012 FIREBALL RUN Adventurally; Northern Exposure as one of this year’s Industry Celebrity Teams.
Gartel was drawn to FIREBALL RUN’s life-changing adventure and signature campaign, raising awareness for missing and exploited children. The Race to Recover America’s Missing Children has a universal and strong following within the creative industry, especially independent film makers. “I was ready to roll when invited to the adventure… as well, the ability to help recover a missing child is simply too strong- who wouldn’t do it?” said Gartel.
Most famously known for works featured in Apple Computer "Think Different" campaign, and creating ABSOLUT GARTEL for Absolut Vodka, Coca Cola, National Basketball Association, Gibson Guitar, SX Liquors, and numerous other top brands, Gartel will celebrate America’s return to motoring in an ARTCAR inspired by FIREBALL RUN and America’s passion for all things automotive.
Gartel’s commissioned creations include: Tesla Electric Art Roadster, Ferrari Scuderia 430, Rolls Royce Spirit, 1957 Lincoln Premiere Convertible, 1959 Fleetwood Cadillac Limousine, and 1963 Chevy Pick Up, among others have been shown at the Dupont Registry VIP JetPort Event in conjunction with the Boca Raton Concours D' Elegance.
In addition to being an unwavering advocate for the arts, Gartel’s philanthropic endeavors aligned with FIREBALL RUN’s pay-it-forward philosophy. “Gartel loves life and celebrates it every day in his works,” according to FIREBALL RUN Executive Producer, JJ Sanchez.
Gartel: "Known as the "FATHER" of Digital Art around the world," will raise awareness for the arts while campaigning for the recovery of missing 10-year old Khaniya Roberts, from Miami, Florida. “I know the energy, media, and notoriety surrounding a well known artist like Gartel will get the word out regarding this young missing child.” said David Hickman, EVP, Marketing.
The Fireball Run Adventurally presented by LuxuryLifestyle.com is a national live event and film series, headquartered at Universal Studios. The 8-day, 14 city, 2,200 mile interactive road rally and entertainment property supports the Race to Recovery of America’s Missing Children; the largest active recovery effort for missing and exploited children in the country. Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.
Locals, Fans and the Media will be welcome to meet the teams in each destination. Fans nationwide will be able to watch LIVE on FireballRun.com/LIVE beginning Friday September 21st as the 40 character-driven teams and their unique vehicles begin arriving in Independence for Saturday’s pre-rally events and the exciting green flag start 10AM Sunday, September 23rd. The rally will continue to be streamed live online and tracked via GPS as the participants rally through Wellsboro Pennsylvania, Watertown New York, and Waterbury Connecticut, until its dramatic conclusion and parade finish Saturday, September 29th in Bangor Maine.
or call David Hickman, EVP, Marketing 407.224.5403