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NAPA Know How Aids FIREBALL RUN

Posted: 05/08/2012

UNIVERSAL STUDIOS Orlando, Florida– NAPA Auto Parts will lend their Know How to the 2012 FIREBALL RUN Adventurally, “Northern Exposure” with NAPA Auto Parts Tech Inspection lanes for participants at the starting line in Independence, OH.

NAPA Auto Parts has over 6,100 stores nationwide, like the Ohio regional stores participating in the Fireball Run Tech Inspection. For more than 85 years NAPA has met the ever growing need for automotive parts distribution. Today over 91% of do-it-yourself customers recognize the NAPA brand.

Upon arrival Fireball Run participants and their forty plus unique vehicles from Classic to Exotic and sometimes Wacky will be inspected for safety and road-worthiness by NAPA personnel. All of this activity is streamed live and captured as part of the popular FIREBALL RUN documentary film series.

“NAPA is happy to provide the vehicle inspection services for the Fireball Run Adventurally and its Race to Recover America’s Missing Children. The event creates awareness for Missing Children and NAPA wanted to do whatever we could to aid the effort.”  –Peter Sugarman, President, Chagrin Valley Auto Parts (NAPA)

The FIREBALL RUN Adventurally, presented by LuxuryLifestyle.com, is a national live event and film series, headquartered at Universal Studios. The 8-day, 14 city, 2,200 mile interactive road rally competition and entertainment property supports the Race to Recovery of America’s Missing Children.

The Race to Recover America’s Missing Children is the largest active recovery effort for missing and exploited children in the country. Each team is assigned a missing child from their home region along with thousands of posters to distribute along the route. A decal featuring the child is affixed to the vehicle, creating a rolling awareness campaign. To date, the effort has assisted in the recovery of 38 missing children.

Participants range from businesses and elected leaders to celebrities. Past notable drivers include Jeffrey Donovan star of Burn Notice, Lamborghini legend Valentino Balboni, NASCAR’s Geoff Bodine and NASA Shuttle Captain Winston Scott. The 2012 Adventurally features women in professional sports as part of the notable cast.

Fans nationwide will be able to watch LIVE on FireballRun.com/LIVE beginning Friday September 21st through Saturday, September 29th as the 40 character-driven teams and their unique vehicles rally from Independence, Ohio to Bangor, Maine in the Race to Recover America’s Missing Children. Other destinations in the 2012 Adventurally are Jamestown, New York, Wellsboro, Pennsylvania, Watertown, New York, Waterbury, Connecticut, and Ogunquit, Maine.

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To learn more about the FIREBALL RUN or to schedule an interview, please email media@fireballrun.com

or call David Hickman, EVP, Marketing 407.224.5403

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