NOT JUST MARKETING TALK, MARKETING KNOWLEDGE
IF YOU THINK THIS IS A MERE AUTO RALLY - YOU ARE WRONG
SAFE FOR EVERY & ALL BRANDS
FIREBALL RUN Adventurally is much more than a live event & entertainment property; it can be an 8-day, 14 city, 2500 mile brand tour... a rolling "experiential" marketing event providing brands an excuse to...
... and network with influential...
...participants, celebrities, & city leaders.
FIREBALL RUN® is the most riveting original adventure series in America; an epic life-sized trivia game- based on unique locations.
Headquartered inside Studio 22A at Universal Studios Florida FIREBALL RUN is adventure meets motoring;
FIREBALL RUN Adventurally (series) is the story of 40 teams as they embark upon an emotional and epic 8 day, 14 city, 2500 mile adventure. All while aiding in the recovery of America's Missing Children. It is the story the "REAL" America and the people they meet along the way.
So powerful it has motivated
... economic development...
... encouraged travel...
... and changed lives FOREVER.
Kids and students love our cars... parents love our passion...
Due in part to our unwavering support for the Race to Recover America’s Missing Children, FIREBALL RUN always earns passion-driven, favorable responses from women, especially mommy's.
Millennials place a high level of importance on individualism, self-fulfillment, mentoring, and personal involvement in the process. FIREBALL RUN’s pay-it-forward philanthropic efforts in EVERY host destination is another reason we prosper with this demographic.
FIREBALL RUN requires host destinations to involve area schools, academic institutions, and arts programs in the live event process.
Innovative new media programs like QR codes to launch rich media, streaming video broadcasts, online GPS tracking and Live Chat keeps them all engaged.
FIREBALL RUN MOMENTS
MAKE GREAT ENTERTAINMENT
BEYOND SCAVENGER HUNT...
BEYOND ROAD RALLY...
FIREBALL RUN Adventurally is a "highly" complex and choreographed live interactive game filmed as part of a popular film and episodic series.
MISSION ACTIVITIES are often epic, historic, or once in a lifetime experiences.
ENTERTAINING, ENGAGING, AND CREATIVE INTEGRATION
Check out the video above to see how FIREBALL RUN seamlessly integrated CHICK-FIL-A CEO Dan Cathy & Dollar General’s "first" store into the adventurally.
PARTICIPANT 80-100
ONLINE AUDIENCE 1.7m
LIVE SPECTATOR 35,000
FIREBALL RUN teams are exclusively influential, valuable, and aspirational.
- 32% AMEX BLACK CARD holder
- 95% Corporate key decision makers
- 25% Women
- 15% Considered Industry Celebrities.
- 80% College educated.
- 15% Doctorate or advanced degree
- Median Age 35-54
- 95% Home owners
- 80% MORE than one home
- 93% Consider themselves "adventurists"
- Median HH income $125,000+
Fans spend an average 10 mins on the FIREBALL RUN site and 60 sec per page!
- 90% Early technology adopters
- 63% Consider themselves "aspirational"
- 93% Consider themselves avi "travelers"
- 65% Men 35% Women
- 30% Some College 25% Graduate
- 75% Follow reality programming
- Median Age 25-44
- 30% Home Owners
- 42% View programming online
- Median HH income $55,000
America is waiting around every corner in America.
- 51% Early technology adopters
- 55% Median HH income $35,000
- 47% Consider themselves “aspirational”
- 41% Consider themselves avid “travelers”
- 60% Men 40% Women
- 42% Some College 15% Graduate
- 35% Follow reality programming
- Median Age 25-44
- 20% Tweens & High School
- 47% Home Owners
- 20% View programming online
SPONSORS AND ADVERTISERS
TRADITIONAL SPONSORS
BRAND INTEGRATION
PRODUCT PLACEMENT
$10,000 - $250,000
While the extent of participation and the integration possibilities are virtually unlimited; FIREBALL RUN also offers traditional event categories such as; title, presenting and main advertiser, for companies more comfortable with traditional advertising opportunities.
Traditional Sponsorships are an opportunity for brands to have their product or service associated with the live event or mission activity- with corresponding levels of investment, participation and display.
Traditional Sponsors can expect 5 - 25 million impressions.
$25,000 - $50,000
Brand integration is the incorporation of brands, products or services within the story line of the FIREBALL RUN Live event, Streaming show, and Film series.
Our producers can build an entire section of the production to feature your brand.
Degrees of brand integration have three major tiers: light, medium, and deep. It involves working with brand objectives to develop strategies and tactics for success.
This is a more modern, savvy, and creative way to integrate products and services seamlessly into FIREBALL RUN thorough activity or by involving retail locations along the production route.
COST OF GOODS
Product placement subtly promotes the use of branded products displayed or significantly featured within the FIREBALL RUN Live event, Streaming show, and/or Film. This can be a paid service for promotional consideration, depending on the product/service and the level exposure needed.
Our desire is to work with you or your agency to incorporate your product or service in a seamless, innovative manner that will increase consumer engagement, aid in adoption and build market share for the product or service.
FOR QUESTIONS, ADVICE, OR TO BECOME AN ADVERTISING PARTNER
Contact David Hickman at our production office at Universal Studios Florida (407) 224-5403