Welcome to Florence, South Carolina ... a contemporary, southern belle of a city ... offering the amenities of a sophisticated metropolitan area, nearly 5,000 quality hotel rooms, unique shopping and a variety of fine restaurants, all served up with a relaxed, easy going style.

Nestled near the Pee Dee River and surrounded by scenic farmland vistas, Florence offers a wonderful array of outdoor recreational activities, including great golf, river expeditions, and a variety of beautiful parks.

Florence offers the latest in entertainment at the Florence Civic Center, the Florence Little Theatre, and Francis Marion University Performing Arts Center. Enjoy a night of signature cocktails and delicious tapas at one of many fine dining establishments throughout the city, and take a stroll downtown for boutique shopping and fine art browsing.

Conveniently located at the intersections of I-95 and I-20, Florence is approximately halfway between New York City and Miami, Florida.